Häägen-Dazs: All NatUral

copywriter + strategy

The best things in life are simple. Like Häägen-Dazs ice cream
made from only 5 natural flavors that'll make you go wild. #allnatural

Download the 'Häägen-mall' game to catch some wild mall animals—in exchange for free ice cream. Free flavors based on the wild animal caught, redeemable at the Häägen-Dazs pop-up event. #allnatural